A Demographic Breakdown of Who is Using what Social Media Platforms

A new study from the Pew Research Center has shown us which demographics are using the various social media platforms. This great infographic breaks social media use down by age, income, sex, education level and more to give us a better idea of how we can better target our marketing campaigns to our desired demographic.   If you have any questions about any campaigns you are running and how you might be able to better target your ads, ask away … Continue reading

WordPress vs. Joomla vs. Drupal

Content Management Systems (CMS) help website owners and administrators publish, edit, design and modify content on a website. Nowadays the three main leading names in content management systems are WordPress, Joomla and Drupal. These three CMSs are open source, free to use and customizable according to your own desires and goals for your website. They each have their own benefits and drawbacks and as such it is important to understand your website’s needs along with your level of expertise before … Continue reading

15 Off-Page SEO Strategies

If you’ve already completed your on-page SEO (Read: On-Page SEO – The Basics) it’s time for the real work to begin! Here are 15 great Off-Page SEO techniques that will help build your inbound links, improve your Google Ranking and drive traffic to your website.   1. Article Submissions There are thousands of article directories around the internet that accept articles and will link them to your website. The idea is to write articles about a topic related to your … Continue reading

How to Convert Website Viewers into Customers

Websites have become one of the major avenues for businesses to market themselves, conduct business online, generate revenue, and sell a product or service. Once you have mastered driving traffic to your site (through search engine marketing, web promotions etc) you must focus your efforts on a new challenge. It is important to understand that attracting visitors to your site is completely different than converting your visitors into paying customers. A lot of the time websites do not have the necessary … Continue reading

Mastering Off-Page SEO

Off-Page Optimization is all about focusing on your website’s ‘natural’ growth. Its basic concept stems around the fact that the more your website is ‘talked’ about around the net the more credible search engines will think it is. InBound Links Search engines are constantly scraping websites to see what they are linking to. If a credible website (based on a search engine’s ranking of it) is linking to your website it will help build your credibility and increase your SE … Continue reading