Finding a Web Designer That’s Right for Your Business

These days it is crucial to invest in a website that is completely customized to meet your business’ individual needs.  Not only will you be meeting your company’s needs but your customer’s needs as well.  You need to ensure that your website accurately defines your business as your website usually becomes the first impression your company makes.   Make the decision and invest in a website designer who is right for you. Choose someone who you feel can accurately convey … Continue reading

SEO vs PPC

A lot of my customers who are interested in online marketing are confused between SEO (search engine optimization) and Pay-Per-Click Marketing and what online strategy is best for their business. I hope this post will help you understand the difference and identify which solution or why both solutions are right for your business.   There are a number of ways to get yourself ranked in Google. If you do a simple search in Google for ‘accountant’ you will get 3 … Continue reading

General Guidelines to Follow When Planning Your Website Design

Regardless of your website’s overall goal, there are several established conventions you should follow that are generally agreed upon by all website designers:   The most important thing is to make sure that your website can be accessed by your audience. Due to the variety of internet browsers (gone are the days when 99% of users used Internet Explorer) and accessibility through mobile phone browsers, each website has to be customized and tested to make sure it is optimized for … Continue reading

Web Design Mistakes Small Businesses Make

Your website is vital to your brand’s image, marketing, obtaining new customers and retaining the old. If your website is designed wrong you will not only lose your initial investment but you’ll lose more from the revenue you could be earning from having a proper website that suits your business and audience. As a business owner avoid these common mistakes:   1. Doing Insufficient Research Instead of rushing to design your website do some research first and then design your … Continue reading

Resolutions For Your Business

It’s that time of year again: time for New Year’s Resolutions. While many of you will vow to eat healthier, start exercising or start spending more time with family, it may be time to focus your New Year’s Resolutions on your business. Here are some ideas on resolutions to implement for your business:   Delegate Delegation is the key to a healthy work-life balance. There are so many things to stay on top of as a business owner that it’s easy to get lost … Continue reading