Keys to Building a Strong Online Reputation

What’s said about your company and how your brand is perceived across social media, external websites, and search results can have tremendous impact on your business and your bottom line. A strong online reputation requires happy customers, honesty, engaging content, and proactive work on your end. Have a look at the infographic below to look at online reputation management (ORM), showing which companies are doing it well, what happens when it isn’t done right, and how to gain control of … Continue reading

10 Ways to Add Pinterest to Your Marketing Toolbelt

Pinterest is the third largest social media site right behind Facebook and Twitter, and don’t be fooled, it is not a site just about recipes and cute clothes. Pinterest has the potential to extend your company’s reach by a great deal but your approach to Pinterest will need to be quite different than the other social media interaction you are used to. Adding Pinterest to your marketing tool belt involves creating sharable content that Pinterest users will want to ‘pin’ … Continue reading

Google’s Website Ranking Algorithm – What to Expect

Google is constantly changing their SEO algorithms and discovering better ways to rank websites. The biggest challenge for online marketers is that Google is very secretive about their ranking systems and what factors are weighed heavily and what is ignored. Google does over 200 algorithm updates every year and there is no way to truly know what the rest of 2013 will bring but things seems to be trending in a common direction. Based on their most recent changes, here is what … Continue reading

How Guest Blogging Can Drive Traffic to Your Website

The old adage “If you build it, they will come” doesn’t exactly apply to websites. If you buy a new phone does it start to ring? No, you need to plant seeds all over the web that will help drive traffic to your website. You don’t necessarily need to be a skilled SEO expert or social media guru to build up the hit counter on your site – one of the most effective ways can be through guest blogging. Guest … Continue reading