A Demographic Breakdown of Who is Using what Social Media Platforms

A new study from the Pew Research Center has shown us which demographics are using the various social media platforms. This great infographic breaks social media use down by age, income, sex, education level and more to give us a better idea of how we can better target our marketing campaigns to our desired demographic.   If you have any questions about any campaigns you are running and how you might be able to better target your ads, ask away … Continue reading

Maximizing Your Online Marketing Budget

Online marketing can be extremely successful for your business if you do it right. Here are 5 important steps to follow before you start your online marketing campaign:   1. Figure Out Your Market Do some research to narrow down your target market. This doesn’t mean spending big bucks to hire a research firm to do the job- you know your product or service so you should be able to figure out your market yourself. Develop a detailed profile of your … Continue reading

SEO vs PPC

A lot of my customers who are interested in online marketing are confused between SEO (search engine optimization) and Pay-Per-Click Marketing and what online strategy is best for their business. I hope this post will help you understand the difference and identify which solution or why both solutions are right for your business.   There are a number of ways to get yourself ranked in Google. If you do a simple search in Google for ‘accountant’ you will get 3 … Continue reading

Mastering Off-Page SEO

Off-Page Optimization is all about focusing on your website’s ‘natural’ growth. Its basic concept stems around the fact that the more your website is ‘talked’ about around the net the more credible search engines will think it is. InBound Links Search engines are constantly scraping websites to see what they are linking to. If a credible website (based on a search engine’s ranking of it) is linking to your website it will help build your credibility and increase your SE … Continue reading

Mastering On-Page SEO – The Basics

It is imperative for website owners to optimize their sites to be ranked highly by the number one search engine in the world: Google. Websites are built to promote businesses, sell goods and services, and tell the world what you have to offer. It is a waste if your  site ranks low or doesn’t show up in Google search because people aren’t finding you. After all the effort you put into building a website don’t you want people to be … Continue reading