Keys to Building a Strong Online Reputation

What’s said about your company and how your brand is perceived across social media, external websites, and search results can have tremendous impact on your business and your bottom line. A strong online reputation requires happy customers, honesty, engaging content, and proactive work on your end. Have a look at the infographic below to look at online reputation management (ORM), showing which companies are doing it well, what happens when it isn’t done right, and how to gain control of … Continue reading

10 Ways to Add Pinterest to Your Marketing Toolbelt

Pinterest is the third largest social media site right behind Facebook and Twitter, and don’t be fooled, it is not a site just about recipes and cute clothes. Pinterest has the potential to extend your company’s reach by a great deal but your approach to Pinterest will need to be quite different than the other social media interaction you are used to. Adding Pinterest to your marketing tool belt involves creating sharable content that Pinterest users will want to ‘pin’ … Continue reading