Mastering Off-Page SEO

Off-Page Optimization is all about focusing on your website’s ‘natural’ growth. Its basic concept stems around the fact that the more your website is ‘talked’ about around the net the more credible search engines will think it is. InBound Links Search engines are constantly scraping websites to see what they are linking to. If a credible website (based on a search engine’s ranking of it) is linking to your website it will help build your credibility and increase your SE … Continue reading

Mastering On-Page SEO – The Basics

It is imperative for website owners to optimize their sites to be ranked highly by the number one search engine in the world: Google. Websites are built to promote businesses, sell goods and services, and tell the world what you have to offer. It is a waste if your  site ranks low or doesn’t show up in Google search because people aren’t finding you. After all the effort you put into building a website don’t you want people to be … Continue reading

8 Elements of a Great Website

An effective website is one that draws its users in as soon as they hit your landing page. There are several key elements that every website should be built around to ensure its success. 1. Great Visual Design First impressions are key. When a user visits your website they are seeing a visual representation of your company on their screen. The images, colours, effects and text will paint a picture of what your company is all about. It is important … Continue reading