Maximizing Your Online Marketing Budget

Online marketing can be extremely successful for your business if you do it right. Here are 5 important steps to follow before you start your online marketing campaign:   1. Figure Out Your Market Do some research to narrow down your target market. This doesn’t mean spending big bucks to hire a research firm to do the job- you know your product or service so you should be able to figure out your market yourself. Develop a detailed profile of your … Continue reading

SEO vs PPC

A lot of my customers who are interested in online marketing are confused between SEO (search engine optimization) and Pay-Per-Click Marketing and what online strategy is best for their business. I hope this post will help you understand the difference and identify which solution or why both solutions are right for your business.   There are a number of ways to get yourself ranked in Google. If you do a simple search in Google for ‘accountant’ you will get 3 … Continue reading