A Demographic Breakdown of Who is Using what Social Media Platforms

A new study from the Pew Research Center has shown us which demographics are using the various social media platforms. This great infographic breaks social media use down by age, income, sex, education level and more to give us a better idea of how we can better target our marketing campaigns to our desired demographic.   If you have any questions about any campaigns you are running and how you might be able to better target your ads, ask away … Continue reading

Maximizing Your Online Marketing Budget

Online marketing can be extremely successful for your business if you do it right. Here are 5 important steps to follow before you start your online marketing campaign:   1. Figure Out Your Market Do some research to narrow down your target market. This doesn’t mean spending big bucks to hire a research firm to do the job- you know your product or service so you should be able to figure out your market yourself. Develop a detailed profile of your … Continue reading