10 Ways to Add Pinterest to Your Marketing Toolbelt

Pinterest is the third largest social media site right behind Facebook and Twitter, and don’t be fooled, it is not a site just about recipes and cute clothes. Pinterest has the potential to extend your company’s reach by a great deal but your approach to Pinterest will need to be quite different than the other social media interaction you are used to. Adding Pinterest to your marketing tool belt involves creating sharable content that Pinterest users will want to ‘pin’ … Continue reading

Conversion-Optimized Website Design

Increasing the amount of traffic your website receives is just as important as getting the most out of the traffic  already have. This is all done through improving your website’s conversion rate. Conversions are important to keep in mind if you are looking for a new website design or planning any sort of online marketing campaign.     What is a conversion? A conversion happens when one of your website visitors completes one of your desired actions. This ‘action’ ranges greatly … Continue reading

A Demographic Breakdown of Who is Using what Social Media Platforms

A new study from the Pew Research Center has shown us which demographics are using the various social media platforms. This great infographic breaks social media use down by age, income, sex, education level and more to give us a better idea of how we can better target our marketing campaigns to our desired demographic.   If you have any questions about any campaigns you are running and how you might be able to better target your ads, ask away … Continue reading

Maximizing Your Online Marketing Budget

Online marketing can be extremely successful for your business if you do it right. Here are 5 important steps to follow before you start your online marketing campaign:   1. Figure Out Your Market Do some research to narrow down your target market. This doesn’t mean spending big bucks to hire a research firm to do the job- you know your product or service so you should be able to figure out your market yourself. Develop a detailed profile of your … Continue reading