SEO vs PPC

A lot of my customers who are interested in online marketing are confused between SEO (search engine optimization) and Pay-Per-Click Marketing and what online strategy is best for their business. I hope this post will help you understand the difference and identify which solution or why both solutions are right for your business.   There are a number of ways to get yourself ranked in Google. If you do a simple search in Google for ‘accountant’ you will get 3 … Continue reading

How to Convert Website Viewers into Customers

Websites have become one of the major avenues for businesses to market themselves, conduct business online, generate revenue, and sell a product or service. Once you have mastered driving traffic to your site (through search engine marketing, web promotions etc) you must focus your efforts on a new challenge. It is important to understand that attracting visitors to your site is completely different than converting your visitors into paying customers. A lot of the time websites do not have the necessary … Continue reading