SEO vs PPC

A lot of my customers who are interested in online marketing are confused between SEO (search engine optimization) and Pay-Per-Click Marketing and what online strategy is best for their business. I hope this post will help you understand the difference and identify which solution or why both solutions are right for your business.   There are a number of ways to get yourself ranked in Google. If you do a simple search in Google for ‘accountant’ you will get 3 … Continue reading