Parallax Design – The Good and The Bad

Parallax Scrolling is a great movement effect that creates a sense of depth in a 2D environment. Although parallax websites are a new trend online the concept has actually been around for a very long time. If you’ve ever played the original Super Mario Brothers game, you were immersed in the world of parallax design without even knowing it!   What is it? Parallax is basically the varying apparent position of an object relative to the background behind it based … Continue reading

Google’s Website Ranking Algorithm – What to Expect

Google is constantly changing their SEO algorithms and discovering better ways to rank websites. The biggest challenge for online marketers is that Google is very secretive about their ranking systems and what factors are weighed heavily and what is ignored. Google does over 200 algorithm updates every year and there is no way to truly know what the rest of 2013 will bring but things seems to be trending in a common direction. Based on their most recent changes, here is what … Continue reading

Maximizing Your Online Marketing Budget

Online marketing can be extremely successful for your business if you do it right. Here are 5 important steps to follow before you start your online marketing campaign:   1. Figure Out Your Market Do some research to narrow down your target market. This doesn’t mean spending big bucks to hire a research firm to do the job- you know your product or service so you should be able to figure out your market yourself. Develop a detailed profile of your … Continue reading

SEO vs PPC

A lot of my customers who are interested in online marketing are confused between SEO (search engine optimization) and Pay-Per-Click Marketing and what online strategy is best for their business. I hope this post will help you understand the difference and identify which solution or why both solutions are right for your business.   There are a number of ways to get yourself ranked in Google. If you do a simple search in Google for ‘accountant’ you will get 3 … Continue reading

Resolutions For Your Business

It’s that time of year again: time for New Year’s Resolutions. While many of you will vow to eat healthier, start exercising or start spending more time with family, it may be time to focus your New Year’s Resolutions on your business. Here are some ideas on resolutions to implement for your business:   Delegate Delegation is the key to a healthy work-life balance. There are so many things to stay on top of as a business owner that it’s easy to get lost … Continue reading