Conversion-Optimized Website Design

Increasing the amount of traffic your website receives is just as important as getting the most out of the traffic  already have. This is all done through improving your website’s conversion rate. Conversions are important to keep in mind if you are looking for a new website design or planning any sort of online marketing campaign.     What is a conversion? A conversion happens when one of your website visitors completes one of your desired actions. This ‘action’ ranges greatly … Continue reading

Why Have A Website?

Creating a website for your business is no longer a trend, it is a necessity. Companies who fail to realize the benefits of having a website end up suffering in more ways than one. If you are questioning if investing in a website is worth your while then have a look at what one of Toronto’s top website designers can do for you.   First off- EXPOSURE. Having a website expands your reach in ways you can’t even imagine. You are … Continue reading

General Guidelines to Follow When Planning Your Website Design

Regardless of your website’s overall goal, there are several established conventions you should follow that are generally agreed upon by all website designers:   The most important thing is to make sure that your website can be accessed by your audience. Due to the variety of internet browsers (gone are the days when 99% of users used Internet Explorer) and accessibility through mobile phone browsers, each website has to be customized and tested to make sure it is optimized for … Continue reading